Search Engine Optimization (SEO) is a set of strategies and practices aimed at improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various elements to align with search engine algorithms. Here’s a detailed description of key aspects of Search Engine Optimization:

1. Keyword Research:

• Keyword research is a fundamental aspect of SEO. It involves identifying relevant and high-performing keywords that potential users might use when searching for information related to a website’s content or offerings.

2. On-Page Optimization:

• On-page optimization involves optimizing individual pages of a website for specific keywords. This includes optimizing meta tags (title tags, meta descriptions), using appropriate header tags, creating descriptive and keyword-rich content, and optimizing images.

SEO is an ongoing and dynamic process that requires a combination of technical expertise, content creation, and strategic optimization. When done effectively, SEO can significantly enhance a website’s visibility, drive organic traffic, and contribute to the overall success of online marketing efforts.